Weeky blog

Building Joyned Capital

By Jason Esseboom | Blog N° 2 | 08 Oct. 2021

New to this blog? Here’s a quick TL;DR.

My name is Jason and I’ve founded Joyned Capital to transform athletes into smart investors. I’m writing a blog to make education accessible to every athlete that wants to learn about investments. I use the OKR methodology to structure my work and share what has happened during the week in my blog. So, even if you haven’t subscribed to my e-course on investing yet, I still want you to learn about investing.


In my introduction post, I’ve set out the structure for my blogs. In each blog, I’ll share my goals, actions, results, and learnings. I’ll also do a preview of the next week, sharing what I’m planning to do. But, while setting goals might be easy, achieving them is not. 

Less than 10% of people stick with their New Years’ resolutions and one of the main reasons is that people set vague and uninspiring goals. For the past three years, I have been using OKRs to set- and achieve- my goals. 

What are OKRs?

OKR is a goal-setting methodology, widely adopted by tech companies like Google and Spotify, but also brick-and-mortar conglomerates like Walmart.

When using OKRs, you’re setting Objectives that inspire you beyond your wildest dreams. These Objectives are qualitative (simply put, not measurable) and may contain words like “best”, “most powerful”, or “happiest”. 

But how do you know you’re on the right track to achieving your Objectives? 

This is where Key Results come into play. Key Results are quantitative, meaning they are designed to be measured and track the results of your efforts. To achieve your Objectives, you need to put in the work. But that work should lead to measurable results; you want proof of your improvement, so to speak. 

Sure, but give me an example…

Imagine you want to become the best player in your football league, which is a pretty inspiring goal. To break your goal down into measurable components, you should look at what makes you the best player and set the right Key Results

Things that come to mind are goals, assists, and % duels won. Sure, there’s more to being the best player, but if you’re consistently scoring the most goals, giving the most assists, and winning the most duels, chances are you’re going to lead the charts. 

After thinking long and hard, your Key Results could be:

  1. Scoring 20% more goals than the number 2
  2. 10% more assists than the number 2
  3. Winning 40% more duels than the number 2

If you do this exercise properly, your Key Results measure an outcome instead of progress. Remember, you’re looking to become number one (an outcome), which means you always need to be better than the rest. Therefore you should pick a number that is XX% higher than the next player on the charts. 

Great, so how do you apply it at Joyned Capital?

I’ve set three Objectives for Joyned Capital, each supported with two or more Key Results to measure our performance. Here’s how I applied the OKR system this week.

Week: October 4-8, 2021

Objective: Joyned Capital has the best educational investment content for athletes

Key Result: 1000 hours writing of investment content within one year.

Tactic (to achieve Key Result): Write a weekly blog

Experiment (to achieve Tactic): Start each day with measurable goals for writing content and write review notes about performance at the end of each day

Result: I didn’t write down the goals 2/5 days, wrote reviews 4/5 days.

Learning: When writing this blog I didn’t need the notes because the week is still fresh in my mind. I assumed that writing down the goals would help me to write a good blog about how my week has been. The days I did write down goals I clearly was more focussed - checking off >80% of goals - compared to the days I did not write down goals - varying from hitting 40-80% of my goals. 

Next week: For next week, I’m planning to timebox my work, regardless of whether it’s a call, writing, or reading. I want to get more insight into how I spend my time and where I can improve.

How can I learn to work with OKRs?

Great sources are blogs like this or you can try this one. Obviously, I’m happy to share my experience to help you set your goals. Investments might be a new arena to you and it’s hard to combine this with an existing career as an athlete. 

Learning to work with OKRs can help you to reach the same - or even higher-  level of success you’re used to as a pro athlete.

Next week we’re looking at timeboxing and probably a startup update ;).

See you!


< previous
<< previous
Next >
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.